Explicit Consent Under the GDPR

Do i need to obtain explicit consent from my clients under the GDPR?

When sending text messages to clients, a distinction must first be made between transactional and marketing messages. Appointment reminders are transactional messages, because they are directly related to an order (or appointment). It is therefore your legitimate interest to send these messages in this context and you do not need the explicit consent of your clients. ‍Important: Depending on the industry, it is recommended to inform your clients in advance and/or ask for permission.In addition, you should inform your clients about the processing of their data for sending text message reminders in your privacy policy. Disclaimer ‍This document is for informational purposes only and does not constitute legal advice. Remind1 users should always seek legal advice before taking any action with respect to these matters.